Fashion: End-of-life cycle engagement is high and driven by personal reasons
There seems to be a high awareness of re-use and repurposing and less waste mentality than in the past, with 89.2% having engaged in at least one end-of-life cycle option. Of those, 49.7% have donated to charities or a goodwill programme, 37.9% have made sure a product was reused, 32.7% have repaired products and 31.6% have resold to a second-hand marketplace. The high numbers relating to charities and goodwill could potentially be explained by the accessibility in many countries which makes it easy to donate.
Younger generations seem more into re-use (45.8% of those in the 18-39 age group) while those above 55 focus more on repair (43.4%).
Consumers tend to engage based on personal reasons, for example doing something for the community (52.9%) or decluttering (43.3%). As expected, access to end-of-life programmes is an important factor (42.1%).